If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts Tagged ‘Trends’
Content vs. Technology: The Real Trade Show Story
Experiential Trade Shows: Redefining the “Box”
We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Bringing Trade Shows to Life with RFID
Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Evolution of Trade Shows (part 2): “The Hybrid”
In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
Evolution of Trade Shows (part 1): “Virtually There”
The economic nosedive in late 2008 (and the corporate cut-backs that ensued) spawned a wider acceptance of virtual technologies that had a great effect on the trade show and event world.
As businesses mandated cuts in non-essential travel, web-based meeting providers such as GoToMeeting and WebEx saw a huge increase in users. This shift to adopt [...]
The Art of Low-Tech Interactive Exhibits
The last few years have seen a huge increase in the use of technology to drive audience interaction in the trade show and event business. The sad part of this trend is that the technologies being employed often have little or no connection to the goals or theme of an event.
In the past, exhibitors might [...]
Enter the Eco-Hall: Convention Centers Grow Green
Recently, while attempting to ignore the gut-wrenching take-off of my DASH8 turboprop bound for Richmond VA, I started leafing through Air Canada’s in-flight magazine, enRoute, and came across an interesting highlight.
The single page feature was focused on the avant-garde architecture of (wait for it) convention centers! Upon reading further, I learned that they were also [...]
Virtual “TRYVERTISING” from Shiseido
I love new words just as much as the folks at Webster’s dictionary. Did you know that Webisode, Staycation and Vlog are all new additions to the English language?.
Well, “tryvertising” is a great one as well, but it describes an old concept. Handing out samples or trials as a means of promoting a brand’s service [...]
In Search of the Custom Rental Exhibit
So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
