So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
Posts Tagged ‘Tradeshow’
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
What the Event Pros Say
It’s always interesting to hear what the event industry has to say about itself and what the crystal ball holds. Event Marketer recently posted their “Partner Perspective” with views from 30 top event agency experts about where they think things are heading.
At the very start of the article, when asked “HOW WAS YOUR 2009 AND [...]
Engaging Audiences with QR Codes
QR codes may be the secret to interacting with your target market using something that most people have in their pockets every day. Interested yet?
No, it’s not a secret spy language or a new programming script but QR (or “Quick Response”) codes are slowly revolutionizing interactive marketing.
So, what are they? QR codes are the cooler, [...]
Legibility Tips for your Show Graphics
This great post came from Darren Edwards at eventpeeps.com. It cannot be overstated how important the design of your show graphics is when it comes to communicating your message and resonating with your audience. Here are some tips to keep your typography in check:
White Space
White space is far more attractive than increased size of letters. [...]
