Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
Posts Tagged ‘Strategy’
Marketers are Just Scumbags!
Marketing Downhill
Last week I had dinner with a friend who works on the cutting edge of mobile marketing. His job is to create innovative brand partnerships and tools for companies to get their messages to mass audiences using new technologies and face-to-face marketing events. However after a couple of minutes describing the newest and flashiest experiential [...]
