As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
Posts Tagged ‘partners’
Are You Killing Great Marketing?
Walk a Trade Show in My Shoes
It’s been a while since my last post. When I finally picked up the proverbial pen and began debating what to write about, one topic I’ve wanted to touch on for a long time jumped out. At the risk of being too industry specific, I’ve always wondered: How many designers entering the exhibits & events field have ever [...]
What Can We Serve You Today?
Our guest blogger today is Jeanine Becker. Jeanine has worked both sides of the fence. Formerly as a client, organizing trade show and event programs for top pharmaceutical and consumer electronics brands. Now, as a leading account manager with kubik’s Mount Laurel, NJ office, she uses her insight to help clients and other marketing professionals [...]
