We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Posts Tagged ‘Marketing’
Experiential Trade Shows: Redefining the “Box”
Are You Killing Great Marketing?
As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
The Tao of “Why”
No, this is not a philosophical discussion. Consider it an approach to successful communication.
More than any other word, “why” has the ability to imply a search for deeper meaning. It is also something that I increasingly find myself asking. Whether in work or life, the need to understand and rationalize the “why”, or in fact, [...]
Branding and Event Marketing
Here is another great article that I found at experientialmarketing20.com. It talks about the relationship between event marketing and branding. Companies are sometimes hesitant to make the connection between the two, in an effort to justify a specific tactic as it relates to the event, but the audience perceives the opposite: the event is the [...]
What Can We Serve You Today?
Our guest blogger today is Jeanine Becker. Jeanine has worked both sides of the fence. Formerly as a client, organizing trade show and event programs for top pharmaceutical and consumer electronics brands. Now, as a leading account manager with kubik’s Mount Laurel, NJ office, she uses her insight to help clients and other marketing professionals [...]
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
Marketers are Just Scumbags!
Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
What the Event Pros Say
It’s always interesting to hear what the event industry has to say about itself and what the crystal ball holds. Event Marketer recently posted their “Partner Perspective” with views from 30 top event agency experts about where they think things are heading.
At the very start of the article, when asked “HOW WAS YOUR 2009 AND [...]
Marketing Downhill
Last week I had dinner with a friend who works on the cutting edge of mobile marketing. His job is to create innovative brand partnerships and tools for companies to get their messages to mass audiences using new technologies and face-to-face marketing events. However after a couple of minutes describing the newest and flashiest experiential [...]
