If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts Tagged ‘interactive’
Content vs. Technology: The Real Trade Show Story
Experiential Trade Shows: Redefining the “Box”
We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Bringing Trade Shows to Life with RFID
Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Evolution of Trade Shows (part 2): “The Hybrid”
In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
The Art of Low-Tech Interactive Exhibits
The last few years have seen a huge increase in the use of technology to drive audience interaction in the trade show and event business. The sad part of this trend is that the technologies being employed often have little or no connection to the goals or theme of an event.
In the past, exhibitors might [...]
