Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Posts Tagged ‘hybrid’
Bringing Trade Shows to Life with RFID
Evolution of Trade Shows (part 2): “The Hybrid”
In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
Evolution of Trade Shows (part 1): “Virtually There”
The economic nosedive in late 2008 (and the corporate cut-backs that ensued) spawned a wider acceptance of virtual technologies that had a great effect on the trade show and event world.
As businesses mandated cuts in non-essential travel, web-based meeting providers such as GoToMeeting and WebEx saw a huge increase in users. This shift to adopt [...]
