Last week I had dinner with a friend who works on the cutting edge of mobile marketing. His job is to create innovative brand partnerships and tools for companies to get their messages to mass audiences using new technologies and face-to-face marketing events. However after a couple of minutes describing the newest and flashiest experiential [...]
Posts Tagged ‘Graphic Design’
Engaging Audiences with QR Codes
QR codes may be the secret to interacting with your target market using something that most people have in their pockets every day. Interested yet?
No, it’s not a secret spy language or a new programming script but QR (or “Quick Response”) codes are slowly revolutionizing interactive marketing.
So, what are they? QR codes are the cooler, [...]
Legibility Tips for your Show Graphics
This great post came from Darren Edwards at eventpeeps.com. It cannot be overstated how important the design of your show graphics is when it comes to communicating your message and resonating with your audience. Here are some tips to keep your typography in check:
White Space
White space is far more attractive than increased size of letters. [...]
