In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
Posts Tagged ‘Face To Face Marketing’
Evolution of Trade Shows (part 1): “Virtually There”
The economic nosedive in late 2008 (and the corporate cut-backs that ensued) spawned a wider acceptance of virtual technologies that had a great effect on the trade show and event world.
As businesses mandated cuts in non-essential travel, web-based meeting providers such as GoToMeeting and WebEx saw a huge increase in users. This shift to adopt [...]
Are You Killing Great Marketing?
As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
Walk a Trade Show in My Shoes
It’s been a while since my last post. When I finally picked up the proverbial pen and began debating what to write about, one topic I’ve wanted to touch on for a long time jumped out. At the risk of being too industry specific, I’ve always wondered: How many designers entering the exhibits & events field have ever [...]
The Tao of “Why”
No, this is not a philosophical discussion. Consider it an approach to successful communication.
More than any other word, “why” has the ability to imply a search for deeper meaning. It is also something that I increasingly find myself asking. Whether in work or life, the need to understand and rationalize the “why”, or in fact, [...]
The Art of Low-Tech Interactive Exhibits
The last few years have seen a huge increase in the use of technology to drive audience interaction in the trade show and event business. The sad part of this trend is that the technologies being employed often have little or no connection to the goals or theme of an event.
In the past, exhibitors might [...]
What Can We Serve You Today?
Our guest blogger today is Jeanine Becker. Jeanine has worked both sides of the fence. Formerly as a client, organizing trade show and event programs for top pharmaceutical and consumer electronics brands. Now, as a leading account manager with kubik’s Mount Laurel, NJ office, she uses her insight to help clients and other marketing professionals [...]
The Right Staff: Who’s Face-to-Face with your Clients?
I debated whether to tackle the topic of tradeshow and event staffing. I mean, let’s face it, a quick Google search will tell you… it’s been done! But, in my typical stubborn fashion, I eventually settled on the conclusion that this topic’s importance simply cannot be overstated. So, I ask you… “Do you have the [...]
In Search of the Custom Rental Exhibit
So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
Marketers are Just Scumbags!
Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
