If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts Tagged ‘exhibit’
Content vs. Technology: The Real Trade Show Story
Experiential Trade Shows: Redefining the “Box”
We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Bringing Trade Shows to Life with RFID
Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Walk a Trade Show in My Shoes
It’s been a while since my last post. When I finally picked up the proverbial pen and began debating what to write about, one topic I’ve wanted to touch on for a long time jumped out. At the risk of being too industry specific, I’ve always wondered: How many designers entering the exhibits & events field have ever [...]
Enter the Eco-Hall: Convention Centers Grow Green
Recently, while attempting to ignore the gut-wrenching take-off of my DASH8 turboprop bound for Richmond VA, I started leafing through Air Canada’s in-flight magazine, enRoute, and came across an interesting highlight.
The single page feature was focused on the avant-garde architecture of (wait for it) convention centers! Upon reading further, I learned that they were also [...]
In Search of the Custom Rental Exhibit
So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
