As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
Posts Tagged ‘Design’
Are You Killing Great Marketing?
Walk a Trade Show in My Shoes
It’s been a while since my last post. When I finally picked up the proverbial pen and began debating what to write about, one topic I’ve wanted to touch on for a long time jumped out. At the risk of being too industry specific, I’ve always wondered: How many designers entering the exhibits & events field have ever [...]
Risk Taking and Design
Alfa Romeo in Belgium recently executed a marketing campaign that will no doubt create a lot of buzz and probably pick up a few awards. And I can guarantee, that at some point during the idea formulation for this design people said: “it can’t be done”, or “it’s too risky”. These conversations occur continuously throughout [...]
Legibility Tips for your Show Graphics
This great post came from Darren Edwards at eventpeeps.com. It cannot be overstated how important the design of your show graphics is when it comes to communicating your message and resonating with your audience. Here are some tips to keep your typography in check:
White Space
White space is far more attractive than increased size of letters. [...]
