Here is another great article that I found at experientialmarketing20.com. It talks about the relationship between event marketing and branding. Companies are sometimes hesitant to make the connection between the two, in an effort to justify a specific tactic as it relates to the event, but the audience perceives the opposite: the event is the [...]
Posts Tagged ‘Branding’
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
