If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts Tagged ‘best practices’
Content vs. Technology: The Real Trade Show Story
Experiential Trade Shows: Redefining the “Box”
We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Are You Killing Great Marketing?
As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
The Tao of “Why”
No, this is not a philosophical discussion. Consider it an approach to successful communication.
More than any other word, “why” has the ability to imply a search for deeper meaning. It is also something that I increasingly find myself asking. Whether in work or life, the need to understand and rationalize the “why”, or in fact, [...]
Enter the Eco-Hall: Convention Centers Grow Green
Recently, while attempting to ignore the gut-wrenching take-off of my DASH8 turboprop bound for Richmond VA, I started leafing through Air Canada’s in-flight magazine, enRoute, and came across an interesting highlight.
The single page feature was focused on the avant-garde architecture of (wait for it) convention centers! Upon reading further, I learned that they were also [...]
What Can We Serve You Today?
Our guest blogger today is Jeanine Becker. Jeanine has worked both sides of the fence. Formerly as a client, organizing trade show and event programs for top pharmaceutical and consumer electronics brands. Now, as a leading account manager with kubik’s Mount Laurel, NJ office, she uses her insight to help clients and other marketing professionals [...]
