Heineken HQ

kubik’s brief from Heineken was as pure as their beer: update their international headquarters to reflect the spirit of a recent major company reorganization, and the brewer’s new transparent attitude. When we were done, the new four-story office space featured themed environments representing familiar Heineken territory: the Lounge, the Garden, the Beach, Back to Africa, the International Bar and the Travel Room. One key ground floor area was dedicated to “The World of Heineken.” featuring an iconic in-house bar that displayed Heineken beers from around the world. Result: Heineken’s headquarters is an architectural statement that reflects the renewed spirit of the brand. New materials, new engineering ideas and fresh transparency echo the firm’s corporate values.