Teva Pharma

When TEVA Europe challenged us to create a new environment for their booth at the EAHP show in Maastricht, they made it interesting by also asking us to incorporate old elements into the concept. kubik’s response was to seamlessly combine new with old to create a high “totem” surmounting a completely enclosed bar area that used modern materials and special light effects to showcase TEVA’s “green” corporate color. Result: The kubik team was able to draw on more than 10 years of experience with this client to react quickly and design a subtle environment expressing the spirit of TEVA’s Corporate Brand Guidelines.