Nissan Cube Launch

The Nissan cube is a new concept in how a car can be integrated into the lifestyle of a generation. Everything about the car is unique: its shape, its character, its sense of personal style. kubik’s challenge was to create a show environment that made a statement: cube is expressive, smart and fun – by design. We chose the cube‘s innovative window design and dynamic use of interior lighting as key elements. The vehicle was placed in its own space at the far end of a tunnel formed in the special “picture frame” shape of the cube’s front windows. The cube’s interior lighting colour can change to match the owner’s mood and style, so kubik incorporated that feature into the tunnel’s walls. Result: The new display was part of a highly successful launch that positioned the cube as something new that fit perfectly with a new generation of techno-savvy Nissan buyers.