Nike British Open

Tiger Woods’ defense of his British Open title and victory in the 135th Open Championship, gave Nike Golf – and kubik – an opportunity to enhance their relationship with golfers by giving them a unique, interactive golf-experience. kubik designed, fabricated and implemented The Nike Golf “Mystery Box”. It was a state-of-the-art environment – a black, monolithic cube positioned in the heart of the exhibition area, a central part of a multi-faceted golf immersion experience. It delivered a great branded experience for golf enthusiasts, and kept them surprised and engaged. Result: Combining athletic inspiration, excitement and interaction, the environment drew golfers directly to the exhibit, where they were experienced to the newest Nike Golf products first hand and got a reminder of Nike’s commitment to golf.