KLM

KLM Royal Dutch Airlines is celebrating their 90th anniversary with a pan-European promotional tour featuring a unique custom Hospitality Truck with a specially fitted interior. Naturally, KLM turned to kubik Amsterdam for design and execution. The design for the truck was based on two themes: a ‘Tour of Inspiration’ showcasing new KLM products and services, and a ‘Tour in Time’ celebrating 90 years of company history. kubik delivered the interior design for the truck and produced all the interior elements. It should be noted that KLM has calculated the Tour’s total expected CO2 emissions in advance and will compensate for them through its CO2ZERO program. Result: The Hospitality Truck will travel to 30 cities and 16 countries, delivering KLM’s message of inspiration and celebration to thousands of people across Europe.