Interpolis

“Design and construct a stand for our fire insurances that nobody can ignore.” This was the brief that we received from Interpolis, one of the leading providers of insurance, employee benefits and pensions in The Netherlands. Fire gets everyone’s attention, so kubik developed a stand that simulated a completely lifelike fire each time it was used. Smoke rose from twisted and blackened heating canons and all the material came from actual business fires. The fireman who showed up to put out the fire drew a large crowd every time he performed his act. Result: The Interpolis booth was awarded most creative booth of the show At VIV, the largest bio-industry trade fair in Europe.