Ford

For Ford’s new Canadian Autoshow environment, the kubik team took on a special challenge: to creatively celebrate the broad range of Ford products, doing full justice to each type of vehicle, while remaining true to the overall brand identity. Our solution was to develop a modular exhibit as an “umbrella” that embraced all of Ford’s models under one roof and unified the space at all levels. One highlight was the launch of SYNC, Ford’s exciting new in-vehicle communications and entertainment system. Result: The new exhibit helped Ford launch the new Sync system, and served to re-unite the brand under a single cohesive style – while still respecting and supporting the individuality of all the varied product lines.