Red Bull Air Race

Red Bull was about to get wings as a sponsor of the heavily attended ‘Fleet Week’ Air Race at Municipal Pier in San Francisco, and came to kubik to create an interactive consumer experience that would highlight the Red Bull brand. Our concept mirrored on land what everyone could see on the water – six huge pylons that formed the course. Inside the Red Bull pylons visitors were treated to flight simulators, interactive games and a dynamic video of the race itself. kubik managed the design, construction and logistics of the pylons, and also provided the graphic elements and all of the audio-visual equipment, including 16 interactive kiosks. Result: More than 100,000 people attended the various events at Fleet Week, giving Red Bull fantastic exposure over three days.