Nissan: Shift Into Gear – Ride & Drive Event

The Nissan team knows that with kubik on their side, they can think big, and we’ll turn the vision into rolling reality. For the ‘09 model launch season, we took to the road with “Shift into Gear”, a totally immersive Nissan brand experience. kubik designed and managed every element of “Shift into Gear”: a combination of hospitality, unique and exclusive content, and of course, an extended test drive of their favourite Nissan vehicle. Central to the success of the cross-Canada tour were two kubik-designed and built trailers – one 26 ft with glass sides that became a rolling showcase for the fabulous ’09 GTR, the supercar for everyone, the other a 53 ft transporter for the tons of equipment, supplies, signage and other gear needed at each location. Result: In 5 Canadian cities kubik and Nissan gave nearly 3,500 drivers a fully branded experience, and strong dealer participation at each location helped transfer the positive results of the program to local sales floors.