Nike: The Art of Speed Event

A fascination with speed in sport is almost universal, and attracts the talents of artists, musicians, writers and photographers all around the globe. Nike challenged us to create an event that would interactively and artistically connect international social and cultural influencers. Our response was to develop a Nike-sponsored concept called “The Art of Speed”. Cultural leaders in the worlds of film, photography, fashion, media and graphic design came together to celebrate the “Art of Speed” with music, food, dance and video – all combined to create a stop-in-your-tracks experience. Result: The Toronto event attracted global attention, and along with others held simultaneously in London, New York and other cities around the world, locked in the connection between the Nike brand message and the artistic side of sports.