Nike Battlegrounds

When asked by Nike to stage a basketball event in an environment that would significantly deepen their connection with its supporting partners and its target market, kubik created an exciting street ball atmosphere. We built a 12’ high cage surrounding a half-court and let streeetballers go one-on-one for the title of ‘King of the Court’. Result: A slam dunk. The experience connected the brand directly and viscerally with both the partners and the target. Since the first one in 2001, this event has grown and been repeated for larger and larger audiences and more and more participants.