If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts under ‘Technology’
Content vs. Technology: The Real Trade Show Story
Bringing Trade Shows to Life with RFID
Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Evolution of Trade Shows (part 2): “The Hybrid”
In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
Evolution of Trade Shows (part 1): “Virtually There”
The economic nosedive in late 2008 (and the corporate cut-backs that ensued) spawned a wider acceptance of virtual technologies that had a great effect on the trade show and event world.
As businesses mandated cuts in non-essential travel, web-based meeting providers such as GoToMeeting and WebEx saw a huge increase in users. This shift to adopt [...]
The Art of Low-Tech Interactive Exhibits
The last few years have seen a huge increase in the use of technology to drive audience interaction in the trade show and event business. The sad part of this trend is that the technologies being employed often have little or no connection to the goals or theme of an event.
In the past, exhibitors might [...]
Enter the Eco-Hall: Convention Centers Grow Green
Recently, while attempting to ignore the gut-wrenching take-off of my DASH8 turboprop bound for Richmond VA, I started leafing through Air Canada’s in-flight magazine, enRoute, and came across an interesting highlight.
The single page feature was focused on the avant-garde architecture of (wait for it) convention centers! Upon reading further, I learned that they were also [...]
Virtual “TRYVERTISING” from Shiseido
I love new words just as much as the folks at Webster’s dictionary. Did you know that Webisode, Staycation and Vlog are all new additions to the English language?.
Well, “tryvertising” is a great one as well, but it describes an old concept. Handing out samples or trials as a means of promoting a brand’s service [...]
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
Engaging Audiences with QR Codes
QR codes may be the secret to interacting with your target market using something that most people have in their pockets every day. Interested yet?
No, it’s not a secret spy language or a new programming script but QR (or “Quick Response”) codes are slowly revolutionizing interactive marketing.
So, what are they? QR codes are the cooler, [...]
Let There be Light
Trade show exhibits can always use a little more “green” and these Nanofiber solid state lights from RTI International promise to deliver. With 5x improved efficiency over standard bulbs, and at a lower cost than LED, these little lights appear to offer the best of both worlds. While the light at the end of the [...]
