Our guest blogger today is Jeanine Becker. Jeanine has worked both sides of the fence. Formerly as a client, organizing trade show and event programs for top pharmaceutical and consumer electronics brands. Now, as a leading account manager with kubik’s Mount Laurel, NJ office, she uses her insight to help clients and other marketing professionals [...]
Posts under ‘Strategy’
The Right Staff: Who’s Face-to-Face with your Clients?
I debated whether to tackle the topic of tradeshow and event staffing. I mean, let’s face it, a quick Google search will tell you… it’s been done! But, in my typical stubborn fashion, I eventually settled on the conclusion that this topic’s importance simply cannot be overstated. So, I ask you… “Do you have the [...]
In Search of the Custom Rental Exhibit
So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
Marketers are Just Scumbags!
Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
What the Event Pros Say
It’s always interesting to hear what the event industry has to say about itself and what the crystal ball holds. Event Marketer recently posted their “Partner Perspective” with views from 30 top event agency experts about where they think things are heading.
At the very start of the article, when asked “HOW WAS YOUR 2009 AND [...]
Marketing Downhill
Last week I had dinner with a friend who works on the cutting edge of mobile marketing. His job is to create innovative brand partnerships and tools for companies to get their messages to mass audiences using new technologies and face-to-face marketing events. However after a couple of minutes describing the newest and flashiest experiential [...]
