So, you think you know something about tradeshow booths. Maybe you design and build them for a living; or maybe your job involves purchasing and working in them. Either way, most of us who have spent any time behind the scenes at a tradeshow are fairly “down” with the industry jargon. In-Line, Islands and Peninsulas, Set-Backs, [...]
Posts under ‘Face To Face Marketing’
Marketers are Just Scumbags!
Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
What the Event Pros Say
It’s always interesting to hear what the event industry has to say about itself and what the crystal ball holds. Event Marketer recently posted their “Partner Perspective” with views from 30 top event agency experts about where they think things are heading.
At the very start of the article, when asked “HOW WAS YOUR 2009 AND [...]
Risk Taking and Design
Alfa Romeo in Belgium recently executed a marketing campaign that will no doubt create a lot of buzz and probably pick up a few awards. And I can guarantee, that at some point during the idea formulation for this design people said: “it can’t be done”, or “it’s too risky”. These conversations occur continuously throughout [...]
Engaging Audiences with QR Codes
QR codes may be the secret to interacting with your target market using something that most people have in their pockets every day. Interested yet?
No, it’s not a secret spy language or a new programming script but QR (or “Quick Response”) codes are slowly revolutionizing interactive marketing.
So, what are they? QR codes are the cooler, [...]
Legibility Tips for your Show Graphics
This great post came from Darren Edwards at eventpeeps.com. It cannot be overstated how important the design of your show graphics is when it comes to communicating your message and resonating with your audience. Here are some tips to keep your typography in check:
White Space
White space is far more attractive than increased size of letters. [...]
Face-to-Face with Kubik
Welcome to Face2Face, an “Experiential Marketing Blog“.
This blog is written by the employees of kubik; a full service 3D experiential marketing firm. Over 25 years of designing, building and managing trade show exhibits, corporate events, retail enviroments and museums has given us some great insights into the world of face-to-face marketing and experiential design.
My name [...]
