We’ve all heard the ubiquitous term “thinking outside the box”. But, even as this stale phrase is finding its way to fossil status in the business vernacular, there is one place where it is more applicable than ever.
In years past, trade shows have been a place to set up a structure, slap on your logo [...]
Posts under ‘exhibit’
Experiential Trade Shows: Redefining the “Box”
What’s Your Event Really Worth?
How does $263 Billion sound?
That is the estimated value of the US Meetings & Event Industry according to a recent study found on http://www.meetingsmeanbusiness.com/.
It was released by The Convention Industry Council and is entitled: The Economic Significance of Meetings to the U.S. Economy
The study was conducted by Price Waterhouse Coopers US and some of the highlights include that the U.S. meetings [...]
Bringing Trade Shows to Life with RFID
Trade shows have always been a Mecca for displaying and showcasing leading edge technologies. With so many displays vying for visitors’ attention, having the latest “toy” is always a great way to attract people to your exhibit.
In our last series of posts we discussed how trade shows and events are becoming more integrated with technology, with [...]
Evolution of Trade Shows (part 2): “The Hybrid”
In part 1 of this post we explored the increased acceptance of remote collaboration technologies and the ensuing rise of virtual trade shows and events. At first many of us wondered if technology and an ailing economy would conspire to replace the traditional trade show forever. However, today we are beginning to see that something much more exciting and promising [...]
Evolution of Trade Shows (part 1): “Virtually There”
The economic nosedive in late 2008 (and the corporate cut-backs that ensued) spawned a wider acceptance of virtual technologies that had a great effect on the trade show and event world.
As businesses mandated cuts in non-essential travel, web-based meeting providers such as GoToMeeting and WebEx saw a huge increase in users. This shift to adopt [...]
Are You Killing Great Marketing?
As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
