If you have ever added a touch-screen, iPad, QR code or any technological “flavor of the month” to your exhibit or event without first knowing why, or what content you were going to play, you may be a red-neck.
But, all jokes aside, we have all been guilty of this at one point or another. Sometimes [...]
Posts under ‘Design’
Content vs. Technology: The Real Trade Show Story
Are You Killing Great Marketing?
As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
Walk a Trade Show in My Shoes
It’s been a while since my last post. When I finally picked up the proverbial pen and began debating what to write about, one topic I’ve wanted to touch on for a long time jumped out. At the risk of being too industry specific, I’ve always wondered: How many designers entering the exhibits & events field have ever [...]
Risk Taking and Design
Alfa Romeo in Belgium recently executed a marketing campaign that will no doubt create a lot of buzz and probably pick up a few awards. And I can guarantee, that at some point during the idea formulation for this design people said: “it can’t be done”, or “it’s too risky”. These conversations occur continuously throughout [...]
