As an exhibit and event designer, many of my posts are written from an agency perspective. However, as creative director, a huge part of my job is getting inside clients’ heads and seeing the “big picture” from a multitude of perspectives.
One thing that has puzzled me for years is how, even with great research, planning [...]
Posts under ‘Advertising’
Are You Killing Great Marketing?
The Tao of “Why”
No, this is not a philosophical discussion. Consider it an approach to successful communication.
More than any other word, “why” has the ability to imply a search for deeper meaning. It is also something that I increasingly find myself asking. Whether in work or life, the need to understand and rationalize the “why”, or in fact, [...]
Augmented Reality: Better Than the “Real” Thing
In one of my previous posts, Engaging Audiences with QR Code, I promised to bring you a 2nd installment on the phenomenon of hardlinking and how it’s taking the marketing world by storm (read the previous post for an introduction). Augmented Reality is the next evolution of this concept.
The basic idea consists of scanning a [...]
Marketers are Just Scumbags!
Got your attention yet? This opening statement from Mitch Joel’s recent blog post entitled Making Marketing Matter really encapsulates what was once a popular opinion of many.
As a big fan of AMC’s hit TV series MAD MEN, I can see how this view came to be. Although I’d still love to watch how Don Draper would pitch [...]
Risk Taking and Design
Alfa Romeo in Belgium recently executed a marketing campaign that will no doubt create a lot of buzz and probably pick up a few awards. And I can guarantee, that at some point during the idea formulation for this design people said: “it can’t be done”, or “it’s too risky”. These conversations occur continuously throughout [...]
Marketing Downhill
Last week I had dinner with a friend who works on the cutting edge of mobile marketing. His job is to create innovative brand partnerships and tools for companies to get their messages to mass audiences using new technologies and face-to-face marketing events. However after a couple of minutes describing the newest and flashiest experiential [...]
